DRM stands for Digital Rights Management.  It has also become known as Digital Restrictions Management as a backlash from all the problems and issues DRM has caused hardware manufacturers, software development companies, media distributors and consumers over the years.  Consumers want on demand music, video, movies anywhere at anytime and they are willing to pay for it.  I've done enough research and field tests to make this claim.  This is also true for media distributors and retailers who have been yearning for the ability to manufacture media on demand to consumers.  However, many current DRM policies and technologies do not facilitate this kind of media access and distribution.  Until we foster and promote better DRM strategies, money will continue to be lost to the pirates...